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PROFESSIONAL ENRICHMENT PROGRAMME (PEP) PART III: 21 FEBRUARY 2022 – DEPARTMENT OF COMMERCE/ACME

Professional Enrichment Program introduced by the Department of Commerce from the academic year 2021 initiates to help one another in the journey of research and publications. The program is all about sharing knowledge among the teachers. Prof. Druva Kumar handled the subject called designing thinking and implication in teaching profession.

Design thinking is “human-centered,” which means that it uses evidence of how consumers (humans) actually engage with a product or service, rather than how someone else or an organization thinks they will engage with it. To be truly human-centered, designers watch how people use a product or service and continue to refine the product or service in order to improve the consumer’s experience. This is the “iterative” part of design thinking. It favors moving quickly to get prototypes out to test, rather than endless research or rumination.

Design thinking enables organizations to create lasting value for consumers. Using an observational, human-centric approach, teams can uncover pain points from the consumer that they hadn’t previously thought of, ones that the consumer may not even be aware of. Consumers often don’t know what problem they have that needs solving or they can’t verbalize it. But upon careful observation, one can identify problems based on what they see from real consumer behavior rather than simply working off of their ideas of the consumer. Rather than researching a problem for a long time without devising an outcome, design thinking favors creating prototypes and testing,