News & Events
E-Commerce And Data Analytics For Start-Ups_Department of
Commerce_12th January, 2021
A Guest lecture was held on 12th January, 2021 on the topic " E-commerce and Data
Analytics for Start-ups". The session was organized by the Department of Commerce for the
final-year B.com students. Dr. Badrinath. M. N, Associate Professor, Imperial College of
Management, Bangalore was the resource person for the session. The pre-recorded YouTube
video was played to the students by the respective class mentors using the zoom platform.
The objective of the guest lecture was to make the students understand and critically apply
the concepts and methods of business analytics for start-ups.
Dr. Badrinath. M. N explained how Data Analytics / Business Analytics seems to be a magic
wand for many businesses today and how it has impacted the growth of many start-ups. He
also pointed out how business analytics is influencing our day-to-day life. The session was
attended by more than 250 students. It fostered the students with an ability to critically
analyze, synthesize and solve complex unstructured business problems.
Back