ABOUT THE PROGRAMME

The marketing domain has, is, and will always continue to be one of the top and most popular careers in demand of the 21st century, owing to the thriving market dynamic world complemented along with the boom of digital and social media.

The course curriculum is designed in such a way to provide students a deep insight into the very essence of Marketing; incorporating attributes such as consumer relations, product development, target market identification, strategic planning, e-commerce relations, digital marketing, global networking and market trend analysis, which makes it perfect to launch their market careers.

Why marketing is a right career choice for you?

• Contrary to the common mindset, marketing is not just limited to sales and advertising; it opens up a wide scope of top and excellent placement and employment opportunities in almost all the different industrial sectors such as healthcare, banking, finance, retail, and more.

• Diversity and dynamicity is the heart of marketing, where marketing professionals need to gear up and keep themselves abreast of modern technological advancements which keep changing with every passing day.

• The demand for proficient marketing experts is not limited nationally alone, but also to a global extent, where they can find various attractive opportunities abroad.

• This is a perfect career for those social butterflies, who enjoy meeting new people and working with them, which in turn expands one’s networking horizon.

• The salary packages are known to be fairly high and the best in the industry for marketing experts.

• A career in marketing is scripted out for individuals who can brace up confidently against challenges and be proactive to any unexpected hurdles, which can be quite common in this field

FIVE BEST JOBS AFTER MARKETING DEGREE

• MARKETING MANAGER – The primary responsibility is to promote the products and services of an organization, make strategic marketing decisions so as to attract potential target customers. To succeed in this role, a person needs to master business acumen, leadership, analytical, communication and creativity skills. The salary range can be from 6LPA to 22LPA.

• ADVERTISING MANAGER – Target customers get attracted or interested in products and services of an organization, depending on the extent of advertising. The role of an advertising manager is to foresee the planning, directing and promotion of the advertising policies so as to promote the interest of a product or service for a potential range of target customers.

Being creative, enthusiastic, determined and expressive is important in this role. They can be offered salary from 5LPA to 18LPA

• BRAND MANAGER – Responsible for promoting the brand, sales and services of the company by targeting the right audience in the most creative manner. In addition they have to handle brand strategies, product development, launching plans of any new brand, market trend analysis as well as competitor insights analysis. Professionals should be strongly aware of different types of brand and its relative aspects. They can have pay scale varying from 6LPA to 17LPA.

• PUBLIC RELATIONS MANAGER – The main role of a PR manager is to bridge any gaps between the company and the public that comprises of media, consumers, investors and the general public. They have to maintain the public image of the company by either appearances, social media, advertising, campaigns or press releases. Assertive communication, confidence and quick thinking are essential skills for this job role. The salary can vary from 5LPA to 23LPA.

• SOCIAL MEDIA MANAGER – Responsible for handling an organization’s overall social media strategy, with the sole aim of promoting the respective brands as well as to maximize the engagement of potential customers. They need to understand how content can be published on different social media creatively to attract maximum attention. Every social media manager must have excellent communication, business acumen, social media knowledge, creative and networking skills to be successful down this career role. The pay normally varies from 4LPA to 15LPA.