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Session on Decision Making Process in Consumer Behaviour - Dept of BCom - Feb 6, 2019

A session on 'Decision Making Process in Consumer Behaviour' was held on 6th February 2019, for first year BCom students of C section by Prof. Druva Kumar. The session was held to explain importance of decision making process in consumer behaviour.

The activity was in the form of role play which was played by students. The students were divided into different groups and they actively participated. The students experienced lessons of the subject with practical knowledge and role play through innovative technique of teaching and learning.

The session was helpful for students to understand the subject matter and behaviour of the consumer in different perspective and situations prevalent in the market.



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