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Guest lecture on "Digital Marketing" - Dept of BCOM: Aug 7, 2019 Infinity 2019 - A week of Guest Lectures (Aug 5-10, 2019)

A guest lecture was held on 7th August 2019 by Miss Ashwini Karthik on the topic of Digital Marketing for the students of BCOM. The details of emergence of Digital Marketing and its comparison with traditional marketing was explained.

The working mechanism of Digital Marketing and its combination with Artificial Intelligence was also explained. Videos were shown on the influence of Digital Marketing in the life of consumers. This guest lecture session was interactive and helpful for the students to understand the basic concept of Digital Marketing and its practical working methodology in reality.

This lecture is part of Infinity 2019 - a week of Guest Lectures being held from Aug 5-10, 2019.

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